Miniklub and Social Panga Unveil ‘The Happy Parenting Strategy’ campaign

Kidswear and baby essentials brand Miniklub, in collaboration with Social Panga launched its latest digital film, ‘The Happy Parenting Strategy’. A high-energy, humorous celebration of modern fatherhood, positioning Miniklub as the essential partner that truly makes the journey of parenting simple and enjoyable.

The film introduces the charismatic figure “Mr. Dad”, portrayed by actor Gautam Rode. As a hands-on father himself, Rode brings authentic charm and relatability to the role. He lets the world in on the secret of his parenting strategy, revealing what makes him cool and how he masters daily challenges. Mr. Dad is the cool, suave one who saves the day with his tricks establishing him as the perfect partner to the mother, ensuring their shared parenting journey is joyful and effortless.

The narrative centers on specific, relatable “Missions,” such as ‘Mission: Get them Dressed’ and ‘Mission: Keep Them Happy’.

The core objective is to portray the father’s figure in a dynamic new light - a warm, fun-loving, and playful character whose primary goal is the child’s happiness.

The film finds its infectious humor and relatable irony in how Mr. Dad handles situations. His confidence is hilariously met by the immediate realization, “That’s how you get it done... or at least try to! which then quickly gives way to his self-assured proclamation, ‘Gosh, I’m so good!’.

“As a parent, I’ve learned that parenting doesn’t come with a manual. It comes with moments. Some go right, some go hilariously wrong, but all of them matter. This film is our way of celebrating modern fatherhood and reminding families that happy parenting is built on intent, involvement, and love, not perfection.” said Anjana Pasi, MD, Miniklub Retail Pvt. Ltd

Miniklub is integrated as Mr.Dad’s main parenting partner, providing the essential support. Products are creatively showcased as “Mission Ammo”- the soft, stylish, and durable gear that simplifies tasks and ensures every challenging mission ends successfully.

“With this film for Miniklub, we wanted to celebrate the beautiful chaos of parenting by shining the spotlight on dads. Dads always mean well, even when the outcome is hilariously off-track. Happy parenting isn’t about perfection; it’s about participation, intent and the small, joyful misfires that make families who they are. Miniklub’s world is playful, honest, and deeply real, and this film reflects that spirit. By making dads the accidental heroes, we’re reminding parents everywhere that showing up matters more than getting it right. If you’re laughing, you’re learning, and that is happy parenting”, comments Soumabha Nandi, Executive Vice President, Creative Strategy & Growth, Social Panga

Mr.Dad having successfully completed his missions, proudly credits Miniklub as his partner, earning him the ultimate title: “Mr. Great Dad.”

“Our approach was to tell a parenting story that feels authentic to today’s families. By portraying fathers as involved, playful partners, the film brings a fresh perspective while reinforcing Miniklub’s role as a trusted parenting companion. The humour comes from reality, and that’s what makes the story connect” said Himanshu Arora, Co-Founder, Social Panga

The film concludes with the brand message, “Happy Parenting Starts Here,” and highlights Miniklub’s significant retail footprint of 80 stores across 40 cities.