With the recurrence of the pandemic this summer, adopting a healthier lifestyle has become a priority for Indians Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 12 Consecutive Years*, today announced the launch of its latest TVC based on the recently introduced UVClean Pro Air Conditioner {HSU18F-UVSW4B (INV)} for healthy air. The new TVC titled “Mushkil Vs Aasaan” highlights Haier’s continuous bid towards ensuring a healthier environment for its customers through the latest innovations. With the rising threat of air pollution, aggravating the coronavirus disease, clean and healthy air has become a necessity and not a luxury in today’s scenario. Haier India’s new campaign for its UV Clean Pro Air Conditioner focuses on the need for cleaner air and healthier lungs even when people are locked in their homes due to the resurgence of the pandemic, this summer. The TVC, conceptualized and created in collaboration with Zero Creative Solutions will premiere on 13th April 2021 across all leading TV channels and genres like general entertainment, movies, news, etc. The brand will also be promoting the campaign through print and online media. Commenting on the initiative, Mr. Satish NS, Senior VP, Sales and Marketing, Haier Appliances India said, “Innovation and creativity have always been part of Haier’s DNA and it reflects in our campaigns. The idea behind this TVC is to establish a unique connection with our consumers and highlight the importance of clean air inside homes especially in these challenging times of the pandemic. Health behind doors has become a crucial matter and all our consumers are striving to choose products that help them stay healthy. Our latest range of inverter ACs is packed with such latest innovations that ensure clean and healthy air inside our customer’s homes.” Talking about the new TVC, Mr. Kumar Subramaniam, Director, Zero Zero Creative Solutions Pvt. Ltd said, “Our advertising campaign builds on the clean air legacy of Haier ACs and its particular relevance in these times. The campaign takes off on the insight that people go to extraordinary lengths to keep their lungs healthy. And some of the things that they do in their attempts to keep breathing healthy air sometimes border on the farcical. Our ads dramatize this in a way that would resonate strongly with consumers.” Haier has always been at the forefront of displaying originality and innovation in its overall conceptualization and communication, through such campaigns. Following the core brand philosophy of ‘Inspired Living’, Haier derives inspiration from listening to the needs of the society to create solutions that are made for Indian consumers – to make their lives better.