Star Sports has launched an innovative solution titled Star Deals, a patented technology that allows brands to engage with audiences through their second screens while they enjoy the action on Star Sports Network. It takes TV Commerce to millions of linear devices during the most watched mega-event.

How Does It Work?

Star Deals leverages a QR code system, enabling IPL viewers to interact with brand promotions on their smartphones. According to the broadcaster, for the first time, linear TV has provided brands with the opportunity to enhance viewer engagement during live IPL broadcasts on TV, without disrupting the viewing experience.

"Brands can now provide live offers, enable direct transactions, create unique brand experiences, and connect viewers to the brand’s landing page, all without the hassle of missing out on key moments. The technology powers a synchronization of the offers and experiences of brands when their ads are playing on television during the live broadcast," said Star Sports.

“We are extremely proud to launch Star Deals. At Star Sports, we are always looking for new ways to generate value for our advertisers, and Star Deals is a first of its kind offering in India that allows viewers to engage, interact and transact with brands through their second screen while watching live television. Star Deals is an attractive proposition for advertisers allowing them to, now use television to target consumers across the brand funnel”, said Ajit Varghese, Head of Network Advertising Sales at Disney Star.

Advertisers onboard Star Deals

Brands like Sansui, Kent, Joy, HDFC PayZapp, Lizol, and Asian Paints, are already on board. Additionally, viewers stand a chance to win daily prizes such as air purifiers, air conditioners, and television sets, courtesy of Sansui and Kent.

To amplify the reach of Star Deals, Star Sports will have high-frequency promotions across all channels, including live broadcasts and social media platforms.