Jack in the Box Worldwide will now be handling the social media presence of Kotak Mahindra Prime Limited, the vehicle financing subsidiary of Kotak Mahindra Bank Limited.
The win follows a multi-agency pitch and marks an expansion of Jack in the Box’s footprint in the BFSI sector.
Speaking on the win, Farhatnaz Ansari, Managing Partner and Business Head at Jack in the Box Worldwide, said, "Kotak Mahindra Prime plays a key role in helping customers realize their dreams through smart financing solutions in the nature of Car Loan, Two-Wheeler Loan, Loan Against Property etc. At Jack in the Box Worldwide, we are excited to shape a content strategy that not only drives deeper engagement but also builds stronger affinity with their evolving digital audiences. Our focus will be on leveraging data-driven insights, storytelling, and platform-first thinking to enhance the brand’s presence across social media touchpoints."
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