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Raza Shah, National Sales Head (Government) at NDTV, will be moving into a consulting role with the network after an accomplished 12-year tenure. His last day in his full-time position will be September 3, 2025, marking the start of this new chapter.
Since joining NDTV in August 2013, Shah has been instrumental in driving the government sales portfolio, expanding the channel’s presence in this critical segment, and delivering consistent revenue growth.
"Raza Bhai is an integral member of the NDTV family. Due to pressing family commitments, he will be taking a hiatus from his full-time role. We fully support his decision and are happy that he will continue to collaborate with us on a consultancy basis. This arrangement will allow NDTV and Raza to nurture the valuable client relationships cultivated over the years," said a company spokesperson.
With nearly three decades in the media industry, Shah’s career is defined by leadership roles at some of India’s most prominent media houses. Before joining NDTV, he served as Vice President at TV18 Broadcast Limited in 2013 and as Account Director at IBN18 Broadcast Limited from 2006 to 2009. His decade-long stint at Bennett Coleman & Co. Ltd. (Times Group) from 1996 to 2006 cemented his reputation as a sharp strategist with deep expertise in media sales and client relationship management.
Highly regarded across the industry for his trusted counsel and extensive client network, Shah is known for crafting impactful sales strategies and building enduring partnerships. While the nature of his consulting work will evolve in the coming months, colleagues and peers say his continued association with NDTV ensures the government sales division will retain the wisdom, relationships, and strategic insight he has cultivated over years of dedicated service.
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