Papri Dev, Tinder APAC VP of Communication, has moved on after a 5-year stint with the dating app and its parent company, Match Group.
She shared the news of her departure from the company through a LinkedIn post. In her role, Dev was responsible for setting up the brand in the APAC region focusing on Business Strategy & Expansion, Brand communications and marketing, Gen Z Culture, Govt affairs and more.
“Five years of fabulous. It's been such an intense and purposeful journey bringing the Tinder brand alive in the APAC region through our own unique brand of creativity, cultural storytelling and impactful initiatives. Wouldn't have happened without my seriously passionate team, xfn collaborators, our many agencies, partners and advocates from all over APAC (you all know who you are!) who leaned into the commitment we made to making new connections fun and safe. So proud of what we achieved together”, the LinkedIn post read.
Prior to joining Tinder, Dev was at Zeno Group for over six years. Papri Dev is a senior global leader with expertise in building brands with focus on strategic communications and marketing. Her expertise lies across integrated brand communications and marketing, building advocacy and community programmes, crisis strategy and management, internal communications, policy and regulation, inclusion programmes.