United Colors of Benetton India has today announced the appointment of Kaveri Nag as the new Head of Marketing & PR, India. In her role, Kaveri will lead Marketing strategy and PR for the brand and work to strengthen Benetton’s vision of a global lifestyle project and revolutionize the canons of fashion and sales. One of her key responsibilities will include engaging with consumers and reconnecting in a more contemporary way to make the brand more desirable and aspirational in India. 

Kaveri brings with her more than 12 years of experience in marketing – launching and scaling consumer-facing brands across Lifestyle Retail, Luxury Auto and Advertising sectors. A majority of her work lies in leading diverse stakeholders to leverage technology for future-ready initiatives and drive digital transformation and innovation towards business growth and customer-centricity. During her last stint with BMW India, leading marketing for MINI, she directed a comprehensive marketing and communications strategy with a 100% digital mindset, mapping customer journeys to augment brand resonance and equity. 

On her appointment, Kaveri Nag, Head of Marketing, United Colors of Benetton India said, “Benetton has always been a brand that’s ahead of the curve, and I’m excited to embark on this new journey with the team amid an ever-evolving consumer landscape. Together, we will meet these new realities head-on, with a digital-first approach toward creating and engaging with relevant brand experiences for customers across different categories. I look forward to strengthening Benetton’s iconic positioning as a premium casual wear brand by pushing cultural and creative boundaries.”

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