Harjyot Singh Arora elevated to head media and digital investments at Pepsico
Seasoned media strategist steps into a broader role to drive integrated media and digital investment initiatives across the company
On The Move
PepsiCo has promoted Harjyot Singh Arora to the position of Head of Media and Digital Investments, reflecting the company’s focus on streamlining media strategy and bolstering digital integration. In this expanded leadership role, Arora will oversee the planning and execution of media investments while strengthening PepsiCo’s digital footprint across markets.
With a strong background in media planning and investment management, Arora brings strategic insight into maximising media ROI and navigating evolving digital ecosystems. His responsibilities will include aligning media and digital spend with business goals, enhancing data-driven decision-making and fostering partnerships that support scalable audience engagement.
Arora’s elevation comes at a time when brands are increasingly seeking unified approaches to media and digital spending, ensuring that traditional and emerging channels work cohesively to deliver impactful brand experiences. By centralising these functions under his leadership, PepsiCo aims to drive greater efficiency, innovation and integrated performance across its marketing investments.
In his new role, Arora will collaborate with cross-functional teams to optimise campaign effectiveness, amplify digital reach and support long-term growth strategies. His appointment underscores PepsiCo’s commitment to elevating media strategy and adapting investment approaches to reflect rapid changes in consumer behaviour and platform dynamics.
