India’s Year in Search 2025: What the Nation Searched, Feared and Wondered About

India’s digital curiosity in 2025 painted a vivid picture of a nation shaped by sport, technology, faith, entertainment, and real-time news consumption. Google’s India Year in Search 2025 shows that what Indians searched for went beyond fleeting trends, offering insight into the priorities and concerns of people navigating an increasingly fast-paced world.

Cricket dominated the year. The Indian Premier League (IPL) emerged as the most searched topic overall, reaffirming its unmatched appeal across ages and regions. Interest in international tournaments and domestic matches further underlined sport’s role as a powerful unifier, fuelling live viewership as well as second-screen engagement.

Outside sport, artificial intelligence captured growing attention. Searches for tools such as Google Gemini featured among the top overall queries, alongside X’s Grok, signalling rising awareness and everyday experimentation with AI. This curiosity extended into creative exploration, with viral prompts like the “Nano Banana” challenge gaining momentum as users tested image generation and text-based creativity.

News and real-world developments also strongly influenced search behaviour. “Maha Kumbh” ranked among the most searched topics across news and travel, while “Operation Sindoor” featured prominently in national conversations. Utility-driven queries such as “earthquake near me” topped their category, highlighting how Search has become a critical resource during emergencies and moments of uncertainty.

Entertainment reflected a mix of mainstream appeal and emerging trends. New faces such as Aneet Padda and Ahaan Panday saw a surge in searches following their roles in Saiyaara, while global shows continued to draw interest. Viral internet phenomena—from Labubu collectibles to the “67” meme formats—demonstrated how quickly niche trends can break into the mainstream. Among podcast moments, Bryan Johnson’s appearance on Nikhil Kamath’s show stood out, sparking conversations around lifestyle choices and environmental impact.

People searches rounded out the year, with Vaibhav Suryavanshi emerging as the most searched personality of 2025, driven largely by cricket-related discussions. Other highly searched figures included astronaut Sunita Williams, regional music icon Zubeen Garg, and Bollywood veteran Dharmendra, reflecting curiosity spanning sports, science, and culture.

Together, the data points to a clear insight: search trends today are not just about curiosity. They reflect how Indians consume information, respond to events in real time, and engage with new technologies. In 2025, what India searched for closely mirrored how the country lived, watched, learned, and participated in an evolving digital ecosystem.