The campaign recognizes the heroes who are doing spectacular work in the solar space We are currently dealing with a serious matter: the depletion of global energy resources. As responsible Indian citizens, we must remember that individual actions - such as switching to green energy - can result in collective change. On India’s 75th Independence Day, Luminous Power Technologies launches a unique campaign #SolarKeSainik to recognize and thank the fighters who understand the importance of solar energy and are working every day towards spreading awareness about green solutions. To give a warm tribute to these heroes for their contribution, AutumnGrey Bangalore designed this campaign which focuses not just on educating the masses about solar energy but also on recognizing the people who know that solar is affordable in the long run, advocate the many benefits of using solar energy, choose to adopt it and make it a part of their daily lifestyle. These path-blazers know and believe that solar energy is not a trend but the key to following the path of sustainable living. Some of the respectable Solar Ke Sainik are Dwarakadas Suresh aka Solar Suresh, Prof. Chetan Solanki aka Solar Man of India, and Mayank Chaudhary. On this initiative, Sachin Tendulkar, says “This Independence Day, let’s come together and recognize India’s Solar ke Sainik who are not only committed to solar energy but are also doing commendable work to make people aware of the benefits of it. With this initiative, I urge everyone to join hands and become a Solar ke Sainik so that we are committed to building a better future for our families, our nation, and our mother earth.” Ruchika Gupta, Chief Marketing Officer, Luminous Power Technologies says, “At Luminous, we have always believed that developing sustainable solutions and driving this message across the country is very much a part of our duty as category leaders. This Independence Day, we not only wanted to make people aware of the benefits of solar energy but also wanted to share the exemplary work done by some eminent personalities who have been going above and beyond to help recruit more and more Solar ke Sainik. This campaign is aimed towards paying our respects to them and to the first adopters of this sustainable way of living.” Reflecting on the campaign Swati Balani, Executive Creative Director, AutumnGrey Bangalore says, “With this campaign, we wanted to celebrate the soldiers who may not be fighting at the border but are still fighting the battle to preserve our planet. Solar ke Sainik tells stories of such people who are harnessing the power of Solar to create a positive impact towards the environment!” Sandhya Gurung, Associate Vice President, AutumnGrey, Bangalore said, “Sustainability is an important pillar for Luminous Technologies. With this campaign, we are taking the conversation of Solar energy and its use towards the next step by not just educating, but also celebrating those who have created a positive change with their use of Solar energy. We call them Solar Ke Sainik.”