Kohinoor Rice Appoints Aditya Gadhvi as Brand Ambassador

Kohinoor Rice has brought Aditya Gadhvi on board as its new brand ambassador, reinforcing the brand’s focus on celebrating Indian culture and deepening its connection with consumers. The collaboration aims to enhance Kohinoor’s visibility and emotional resonance through a personality known for his soulful voice and cultural appeal.

In his role, Gadhvi will be featured in the brand’s upcoming campaigns and communication initiatives, bringing his creative presence to storytelling that highlights the quality, heritage and everyday relevance of Kohinoor Rice. His association is expected to help the brand forge stronger emotional bonds with audiences across India.

Kohinoor Rice has long positioned itself as a premium choice for households, known for its wide range of rice varieties and commitment to quality. The inclusion of a celebrated artist like Gadhvi aligns with the brand’s strategy to tap into cultural moments and connect with consumers at an experiential level.

The partnership reflects a broader trend of food brands leveraging influential personalities to reinforce trust, relevance and recall in competitive markets. With Gadhvi’s ambassadorship, Kohinoor Rice aims to build momentum in its marketing efforts and expand its reach among diverse consumer segments.