The ongoing 16^th edition of the Indian Premier League (IPL) has recorded a live broadcast reach of 434.2 million, the 2nd highest ever for the sporting spectacle.

IPL has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM).

In the fourth week of this edition, IPL has added 25 million viewers, which is also the highest-ever.

The cumulative reach of the live broadcast for the first 38 matches stands at 434 million unique audiences, which is 17% higher compared to the full season's reach. 

IPL season 16 has also recorded the highest-ever reach in Gujarat, Maharashtra, UP, Rajasthan, MP, Bihar, Pujba, Himachal and Haryana. It has grossed the 2nd-highest reach in Delhi, Mumbai and Karnataka.

Last week, viewership for the live broadcast of the first 29 matches of IPL 2023 surpassed 40 crore, recording a growth of 24% in TVR compared to the last edition.

In mid-April, IPL 16's HSM TV viewership was the highest in the tourney's history with 20.4 crore fans tuning in for the first 10 matches.

As per earlier BARC data, 36.9 crore viewers tuned in for Disney Star’s live broadcast for the first 19 matches.