Nu Republic has dropped its new brand campaign, featuring Farhan and Shibani Akhtar.

Commenting on the launch, Ujjwal Sarin, Founder, Nu Republic®, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic® through their multifaceted accomplishments. I’m excited that Nu Republic® is raising the bar, with our new brand campaign featuring Shibani and Farhan Akhtar. We're not just dropping cool wear tech products; we're establishing the #nucodeofcool”.

The brand campaign will consist of a video- commercial, product launch, and a 360-degree marketing plan across physical and digital marketing and social media.

Speaking on the launch of the campaign, Farhan Akhtar said: “I’m excited to partner with Nu Republic® on its mission to firmly plant its flag at the intersection of music, style & technology. These wear-tech products are born to be stylish and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #NuCodeofCool”

“As the face of Nu Republic, I am immensely proud to be a part of a brand that's disrupting the fashion wear-tech landscape. Nu Republic's wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression,” said Shibani Akhtar.