Varun Nair takes charge of marketing strategy at Lumio

Lumio, a lifestyle and consumer products brand, has named Varun Nair as its new Head of Marketing. In this role, Nair will be responsible for driving brand strategy, marketing communications, consumer engagement and growth plans across Lumio’s portfolio.

Nair brings a strong background in marketing leadership, having worked with diverse brands where he built effective campaigns and helped scale business performance. His expertise in strategic planning, digital and retail marketing, and customer insights will be key as Lumio aims to strengthen its market presence and deepen connections with its target audiences.

As Head of Marketing, Nair will oversee go-to-market strategies, develop impactful campaigns and collaborate with cross-functional teams to ensure cohesive brand messaging across all channels. His focus will also include enhancing customer experience and driving brand differentiation in a competitive landscape.

Lumio’s decision to bring in seasoned marketing leadership underscores the company’s commitment to growth and innovation. With evolving consumer preferences and dynamic market conditions, Nair’s appointment is expected to support the brand’s ambitions to expand its reach and deliver value-driven propositions to customers.