Former Chief Digital Officer of Zenith, Vibhor Mehrotra has joined Innocean India as its Managing Partner. He wrote: “I’m happy to share that I’m starting a new position as Managing Partner at INNOCEAN India! Looking forward to lead this journey of transformation to bring INNOCEAN 2.0 to the fore of marketing and communication in India alongside Mr. Jaeho Yoo & Mr. Santosh Kumar. Work with a truly integrated team by all means and drive best outcome at speed for our brands we work with & most importantly, Build a culture which has strong camaraderie to it's core, where learning together, nurturing / nourishing each other & growth for all will be our standouts !!”

Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years.

Mehrotra earlier had a long stint with Resultrix too. He was also with Tata AIG in a digital and brand development role.