Shashwat Baxi has announced that he has been promoted to Lead – Device Partnerships and Strategic Alliances at Airtel. With over five years of experience in the telecom industry, Baxi has built a strong foundation in brand and product marketing, customer insights, and analyst relations.
Previously serving as Deputy General Manager for Marketing at Airtel, Baxi led the marketing strategy and execution for key portfolios, including Airtel IoT, Airtel IQ, and Xtelify, targeting enterprise and emerging segments. Baxi worked closely with product, sales, and strategy teams to identify market opportunities and create impactful marketing programs that align with business goals.
In addition to his new role, Baxi continues to oversee GTM (Content), Special Projects, and Field Marketing for Airtel Business in the south region.
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