JonoJug Communications debuts in PR industry

JonoJug Communications, a new-age public relations and integrated communications firm, officially announced its launch on Friday.

Khamsang Phukon is a PR leader with over 12 years of experience.

JonoJug Communications is rooted in the ethos of authentic connections as its name draws inspiration from the Assamese term "JonoXonjug," meaning "connecting with people".

The agency intends to bridge the growing gap between traditional PR practices and the expectations of new-age businesses by establishing impactful relationships by crafting stories that resonate deeply with audiences. Its suite of services includes PR, Strategic Consulting, Crisis Communication, Influencer management, Spokesperson Training, and Digital PR—offerings that are specifically designed to address the evolving challenges faced by modern brands.

Khamsang Phukon, Founder & CEO of JonoJug Communications, shared her thoughts on the agency’s launch: “Over the years, I have witnessed the PR industry undergo transformative changes, driven by the unique challenges and ambitions of modern brands. JonoJug Communications is a result of these learnings and experiences—a platform that seeks to offer brands a voice that is clear, engaging, and impactful. The name ‘JonoJug’ holds personal significance for me, reflecting my belief in the power of human connection, which lies at the heart of everything we do. Our journey begins today, but our vision is long-term: to help brands craft narratives that are not only compelling but also meaningful in building trust and lasting relationships.