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The rains are here, the skies are moodier, and so are the ad creatives. While the world outside slows down to chai and pakora pace, brands have picked up speed, dropping campaigns faster than you can say “network issues.”
From meme-filled madness to wedding-season twists, it’s a splash of fashion, tech, and full-blown desi drama. This week’s crop features everything from sharks in cars to meet-cutes in Crocs (almost). Some hit the mark with smart storytelling, others drizzle past without leaving much of a puddle. But one thing’s for sure, no one's staying dry in this downpour of brand content.
Here’s your weekly forecast of what rained gold and what just got washed away.
OPPO - ‘Live the Aawara Life’
Featuring Ishaan Khatter, Siddhant Chaturvedi, and Pooja Hegde, OPPO’s new film celebrates carefree travel and friendship. With picturesque frames and a mellow mood, the ad sells spontaneity over specs. It lands as a lifestyle-led soft sell that appeals to a younger crowd craving vibe and visual storytelling. It's a hit.
FWD by Myntra - ‘Herd se Hatke’
FWD’s ‘Herd se Hatke’ campaign takes a swipe at herd mentality using animal filters and elevator chaos. With its satirical tone and meme-ready visuals, the brand taps into Gen Z's appetite for edgy, self-aware content. The campaign’s quirky execution and clear positioning make it a scroll-stopping success. Its a definite hit.
Cashify - ‘Phone Wala Shagun’
Cashify puts a quirky spin on wedding gifting by swapping traditional cash with old phones, now seen as more valuable in a digital world. The campaign cleverly blends cultural cues with modern resale behaviour, creating a humorous, relatable concept that markets phone exchange with wit. It is a hit.
Sleepfresh x Vidya Balan - Home Solutions Launch
Sleepfresh’s new campaign marks its expansion into seating solutions under Raunak Homes, with Vidya Balan as the face. While the message of comfort extends well, the ad leans more on safe celebrity presence than a disruptive narrative, a functional but forgettable brand move, making it a miss.
OPPO - ‘Live the Aawara Life’ ft. Ranbir Kapoor
OPPO brings in Ranbir Kapoor for a fresh take on its ‘Live the Aawara Life’ campaign promoting the Reno14 series. With a moody, solo-travel aesthetic, the film pivots from the earlier trio-led vibe to something more introspective. It stays consistent with the brand’s lifestyle-first pitch, and Ranbir brings the wanderlust with polish, making it a hit.
Budweiser - FIFA Club World Cup 2025 India Campaign
Budweiser’s global campaign goes local in India with a strong focus on culture-first storytelling. Rooted in football fandom and everyday celebration, the ad champions shared passion over product. It’s less about beer, more about belonging, a smart alignment with FIFA energy that feels authentic rather than opportunistic. It's a hit
Crocs India - Instagram Tease Campaign
Crocs India dropped a cryptic 30-second teaser that got audiences buzzing on Instagram. With cheeky K-Drama and an air of bollywood, the brand builds intrigue while staying playful. It’s short, social-first, and right in step with Gen Z’s love for suspense drops, an attention grab that works without overselling. It's a big hit.
Mokobara x Diljit Dosanjh - ‘Next Show Mars Par?’
Diljit Dosanjh stars in Mokobara’s latest campaign with his signature swag and space-travel-level confidence. The ad’s “Next show Mars par?” line perfectly fits Mokobara’s positioning as sleek, aspirational travel gear. It’s cool, clever, and a direct passport to younger audiences seeking style with function.
Myntra - M-Express ‘Basic to Wow’ Campaign
Myntra’s reel promotes its M-Express delivery with a fun, relatable makeover twist. “Go from basic to wow, superfast” nails both product promise and punchline. It’s snappy, fashion-forward, and plays well into lastminute glam culture, all delivered at scroll-speed. It's a big hit.
Sony TV - ‘Shark Tank feat Bosses’
Moonshot created a campaign for Sony TV 's brand new season of Shark Tank. The ad turns startup hustle into a high-gloss parody, casting suited-up bosses in a Shark Tank-style setting. With luxe visuals and subtle satire, the brand manages to blend ambition with attitude, aspirational, yet tongue-in-cheek. A humorous hit.
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