MamyPoko Pants launches its new campaign #HarBabyKaPehlaDiaper

MamyPoko Pants has launched a new campaign, #HarBabyKaPehlaDiaper, to tap new moms. With the help of the campaign, the brand aspires to make MamyPoko Pants the first choice of every mother for their newborn babies.

The brand has come up with a digital film that captures the essence of new mothers wanting first experiences to be very special for their babies. They always seek the best products; likewise, to fulfill their needs, the brand revamped its pant-style diapers to top the preference list of mothers with the help of the campaign. It was rolled out with the purpose of acquainting them with the benefits of upgraded MamyPoko Pants Extra Absorb Newborn diapers. Demonstrating deep absorption with the help of an additional 3rd layer, the diaper deeply absorbs urine for up to 12 hours. Therefore, preventing sogginess on the top sheet significantly contributes to the deep sleep of
babies and mothers as well, stated a press release.

For driving media mileage, the video has been rolled across digital platforms, including Instagram, Facebook, YouTube, etc., to tap the new-age moms actively consuming digital content. In the process, the brand also collaborated with influencers who have recently become mom to amplify its reach to a larger audience base and build a strong connection and recall value among them.

Speaking on the occasion, Toshiyuki Nakamura, Marketing Head of Unicharm India, said, “The new campaign has been launched with the purpose of making first-time experiences very special for the babies. MamyPoko Pants always supports deep absorption accompanied by no sogginess with the help of Extra Absorb Newborn diapers to promote Deep Sleep for babies. Bringing about the upgradation of the diaper, the campaign aims to showcase the product in a new light where it fulfills the evolving needs of the new mothers.”