Ykone, BarCode and Mirror Mirror unite as ‘One’

Ykone has announced its merger with Paris-based creative production house Mirror Mirror to form a new integrated group called One. The move strengthens Ykone’s creative, technology and new-media capabilities in India, where its operations include influencer marketing agency BarCode, acquired in 2024.

The formation of One brings together data-led influencer strategy with creative and event production, significantly expanding the end-to-end services available to luxury and premium brands in India. The merger combines Mirror Mirror’s expertise in producing campaigns and events for global clients such as LVMH, Chanel and Hermès with Ykone and BarCode’s strong presence in the Indian influencer ecosystem.

Commenting on the development, Olivier Billon, Founder of Ykone Group, said, “The creation of One marks a strategic evolution of our vision to deliver a truly holistic solution to clients worldwide. India is a market of immense strategic importance, and by integrating Mirror Mirror’s world-class creative and production talent, we are empowering our Indian teams to deliver unparalleled brand experiences. This is not merely consolidation, but an effort to redefine what is possible in new-age media.”

Juliette Lambert, Founder of Mirror Mirror, added, “The integration into One is a significant milestone in our growth journey. We are joining a future-oriented group that shares our belief that an integrated approach—combining influencer strategy, production and events—is now essential to serve global brands. This alliance gives us the scale and means to accelerate, innovate and support talent across new markets.”

Beyond BarCode’s core influencer marketing strengths, the group will now offer clients immersive influencer technology, creative direction and experiential capabilities, drawing on Mirror Mirror’s portfolio and talent.

Rahul Khanna, Founder of BarCode and a key leader at Ykone, said, “When BarCode joined Ykone, we brought deep local expertise to a global platform. With Mirror Mirror’s creative excellence now part of the group, we are uniquely positioned to go beyond conventional influencer campaigns and craft culturally resonant brand narratives through world-class creative and experiential events. For Indian clients, this unlocks a level of integrated creative firepower previously unseen in the agency landscape.”

The One group now brings together Ykone’s global network, BarCode’s Indian market leadership, Mirror Mirror’s creative and production studios, talent management firm Bold, and the proprietary data platform Campaygn.