Dainik Bhaskar, India's largest Hindi-language daily newspaper owned by the Dainik Bhaskar Group, is gearing up to launch its Mumbai edition on May 9, a company official confirmed the news. The launch ceremony is likely to take place at a five-star hotel in Mumbai.

“Our focus would be on the news without any compromises. We will be the flag bearers of fearless journalism just as our other editions are," Wilfred Pereira, Business Head of Dainkik Bhaskar (West), tells e4m. 

The Mumbai edition of the publication has been long-awaited; its entry into the city is expected to shake up the competition and keep rival publications on its toes. In Mumbai, Navbharat Times (NBT) has been the market leader for the past seven decades. 

Dainik Bhaskar would be priced at Rs 5 and will have 14 pages. 

The company has already rent

Dainik Bhaskar, India's largest Hindi-language daily newspaper owned by the Dainik Bhaskar Group, is gearing up to launch its Mumbai edition on May 9, a company official confirmed the news. The launch ceremony is likely to take place at a five-star hotel in Mumbai.

“Our focus would be on the news without any compromises. We will be the flag bearers of fearless journalism just as our other editions are," Wilfred Pereira, Business Head of Dainkik Bhaskar (West), tells e4m. 

The Mumbai edition of the publication has been long-awaited; its entry into the city is expected to shake up the competition and keep rival publications on its toes. In Mumbai, Navbharat Times (NBT) has been the market leader for the past seven decades. 

The company has already rented a 2,000 sq feet office at Lower Parel. Over 40 journalists have been hired for the Mumbai edition, says Pereira. 

Senior journalist-writer-poet Bhuvendra Tyagi, who was earlier with NBT, would be leading the team as the Executive Editor. 

“Mumbai is home to a large number of people from Hindi-speaking states like Uttar Pradesh, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and some others. Yet, the city lacks a quality Hindi daily,” Pereira claims.

According to Pereira, “The group is targeting one lakh circulation initially. We plan to take it to three lakh in the next three years.”

Would the company offer a cheap subscription plan to disrupt the market? Pereira answers in the negative: “Low-priced subscription is not on our cards. It destroys the sanctity of the newspaper. Anyway, the newsprint cost is very high.”

When asked about online editions and subscription offers there, Pereira said that the e-paper of Bhaskar would be available on subscription. "Those who want to read it for free will have to wait till 12 noon."

ed a 2,000 sq feet office at Lower Parel. Over 40 journalists have been hired for the Mumbai edition, says Pereira. 

Senior journalist-writer-poet Bhuvendra Tyagi, who was earlier with NBT, would be leading the team as the Executive Editor. 

“Mumbai is home to a large number of people from Hindi-speaking states like Uttar Pradesh, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and some others. Yet, the city lacks a quality Hindi daily,” Pereira claims.

According to Pereira, “The group is targeting one lakh circulation initially. We plan to take it to three lakh in the next three years.”

Would the company offer a cheap subscription plan to disrupt the market? Pereira answers in the negative: “Low-priced subscription is not on our cards. It destroys the sanctity of the newspaper. Anyway, the newsprint cost is very high.”

When asked about online editions and subscription offers there, Pereira said that the e-paper of Bhaskar would be available on subscription. "Those who want to read it for free will have to wait till 12 noon."