A campaign to celebrate women of courage and determination This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with the launch of its #NotJustAnotHER campaign that wishes to celebrate every woman out there and cherish her inspiring story. The brand, with this campaign, aims to create a safe platform wherein stories of their courage and determination are told and shared seamlessly. DLF Promenade as a brand has been fostering equality, diversity and inclusiveness through its policies and practices. Aiming to take it to the next notch, the brand has engaged with 5 incredibly inspiring women who broke through the glass ceiling by just being true to themselves. These women are to tell their life’s story with a boldly-styled fashion photo shoot that resonates with them and reveals their enigmatic selves. The idea is to seek their life’s story and to celebrate womanhood fearlessly. The campaign entails a theme-based photo shoot with these women who challenged the status quo, and rebuilt their lives. The photo shoot with their fearless stories will be featured on DLF Promenade’s social media handles, i.e., Facebook and Instagram to inspire and prosper the masses. Entailing five eccentric stories to inspire the audiences, the campaign features: Sapna Dutta, a 64-year-old cancer survivor who has always lived on her own terms. Her idea of living a fulfilling life has always been to fight and never give up. Where most of the women give up their dreams when they reach a certain age, Sapna took up acting and modelling at the age of 55. She is a true icon and inspires generations of women across the country. Prabsharan Kaur, who wishes to shatter the stereotypes of women being the weaker gender. A Krav Maga learner and teacher for the past 8 years, she now runs a foundation by the name of Nirbhau Naari Suraksha Foundation for training women in self-defense. Sonal, who urges people to love themselves enough and then some more. All her life she had felt insecure about her size and wished to stay behind the camera, but it was when she molded her courage into confidence that she felt the immense joy in being who she is. Sabika, a poet & a mental health advocate who was once diagnosed with codependency at the peak of her career runs her own support group to help people talk about mental health. Her journey is no less than of a superwoman who made her way from self-exploring thoughts to help make life easier for herself and others. Taksh, an LGBTQ icon and equal rights supporter is an absolute brave-heart who finds power in her femininity, and channels that power to fight redundant stereotypes. She has embraced her true self even when her loved ones did not accept her reality. She is a woman who not only represents strength but also self-acceptance. With this campaign, DLF Promenade aims to start a fashion digi-verse wherein women speak louder through their bold choices. The clothes and the styling are to help bring out their true personalities and narrate their stories in a visually captive manner. The brand promises to continue to spread such messages of inspiration to its audiences in future Speaking about the campaign, Mr. Siddhartha Natu, Centre Head at DLF Promenade said, “DLF Promenade feels it a privilege to be able to create a safe space and is proud to associate with these everyday heroes. Our nature of business permits us to directly connect with hundreds and thousands and we are glad that we could contribute to a societal movement towards creating a more balanced and equitable society. It is to salute the courage, confidence and determination of women that the brand has launched this campaign and like this, we promise to be the initiators and drivers of many such movements.” A concept that believes in highlighting the thought that every woman is special and has an inspiring journey of her own, #NotJustAnotHER aims to urge people to be true to themselves, and supports their brave choices.