Hopeful but careful: Broadcasters cautiously optimistic about strong AdEx growth in H2
Marketing Moments

The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns....

Pepperfry acquires Brandmakerr, Rahul Kapuria appointed as VP
Marketing Moments

With this deal, Pepperfry will foray into commercial fit-out projects in retail, banking and HORECA (hotel, restaurant and cafe) segments

TV advertisers gear up for festive bonanza with big-ticket cricket events
Marketing Moments

With a power-packed cricket line-up on television coinciding with the festive season, TV advertisers have a great opportunity to dominate....

U-17 Women’s World Cup: FIFA-AIFF tussle casts cloud on sponsorship deals
Marketing Moments

The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or....

OTT AVOD platforms eye upto 30% growth in ad spends in H2
Marketing Moments

With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a....

Festive bonanza for early-stage startups, but will it reflect on AdEx?
Marketing Moments

Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage....

After EdTech, AdTech the new favourite for investors?
Marketing Moments

Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years

How AR & VR are driving marketing for the auto industry
Marketing Moments

Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience....

Sajith Sivanandan appointed Executive VP & Head of Disney+ Hotstar
On The Move

Sivanandan joins after a 14-year stint at Google and will take up his new role in October

Inflation not a damper: FMCG players won't cut down AdEx
Marketing Moments

Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on....