YES Bank owns 43% market share of UPI: Nipun Kaushal

Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix

Retail therapy: Decoding Myntra’s love for celebs

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest....

Rubika Liyaquat quits ABP News
On The Move

She was associated with the network for over five years

Consumers are sitting on a gold mine: Thomas Been, DataStax

Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and....

We want to be where our new-age consumers are: Vineet Sharma, AB InBev

Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian....

Publicis Worldwide India appoints Sumant Bhattacharya as EVP, Strategy
On The Move

Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency

We aim to grow Himalaya Ashvagandha by 3X the category growth rate: Vikas Bansi

Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the....

Video is the new audio: Debjani Gupta, Zoom

The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest....

Dabur Enters the Cooling Oil Category with ‘Dabur Cool King Thanda Tel’
Marketing Moments

The new oil is enriched with 11 Ayurvedic Herbs and has an innovative cooling chill tube with peppermint cooling crystals

Sports is an integral part of our ethos as a company: Komal Mehra, Usha International

Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their....