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DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid genres
Marketing Moments

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

ZEEL sets up ‘Independent Investigation Committee’ to protect shareholder rights
Marketing Moments

The investigation committee will fact-check allegations and can appoint any independent outside agency to assist the Committee in fulfilling its....

3D outdoor gains new dimensions with brands seeking immersive experiences
BrandTalk

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

Bill Gates’ tea with content creator Dolly Chaiwala breaks the Internet
Marketing Moments

In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft....

Make your life big, not just secure, says Canara HSBC Life Insurance
BrandTalk

The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'

e4m Pride of India – Tamil Nadu: Over 60 'Made in India' brands honoured
Marketing Moments

Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK....

MSMEs account for 1/3rd of digital ad spending in India: Report
BrandTalk

Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released....

Freddy from Animal roasts GenZ lingo in EMotorad's latest
Marketing Moments

Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad....

At TTK Prestige's core lies innovation: Anil Gurnani
BrandTalk

Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision....

Pepsi takes over Gateway of India as it rolls out new visual identity
Marketing Moments

Pepsi has taken over iconic global locations for unveiling its first major global redesign in fourteen years