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Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony....

IPL gives any national brand the scale and sustenance it...

Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with....

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Bajaj Electricals unveils their latest range of fans through the 'Fan Nahin Fantastic'
Marketing Moments

Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs....

Astaberry ropes in Mouni Roy as their Brand Ambassador
Marketing Moments

Also expands its personal care product range, targets Rs 200 crore revenue by the end of FY 2023

vivo launches brand purpose film encouraging India to #LiveTheJoy
Marketing Moments

Through this film, vivo aims to motivate people to make and cherish joyous moments and #LiveTheJoy

Voltas launches 'Ghar Le Aao Pahado Wali Hawa' Campaign
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The campaign features the new range of PureAir ACs with HEPA Filter Voltas, the AC brand from the house of....

McDonald’s India – North and East introduces Happy Meal Readers program
Marketing Moments

Encourages families to read together this summer In line with the commitment to adding meaningful changes to the beloved Happy....

Sun Pharma’s Revital H launches #NekiEbadat
Marketing Moments

The brand has created an online platform where people can contribute towards this cause

What HUL not talking to kids means for the brand and the F&B industry
Marketing Moments

More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking....

Myntra adds Samantha Prabhu's fashion brand ‘Saaki’ to its portfolio
Marketing Moments

Saaki’s women’s wear and kidswear range will be available on Myntra

Amazon Prime Video Announces Content Slate of Series, Movies and Co-productions
Marketing Moments

Announces new multi-year licensing deals and co-productions with major Indian film studios