SMBs contribute to 60-70% of our business: Mukesh Agrawal, The Media Ant

Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to....

Why is Sony TV seeing a drop in viewership?
Marketing Moments

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs

Pitch CMO Summit: Industry leaders decipher impact of AI on brands  
Marketing Moments

A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’

Top 50 of India’s advertisers spend 60% of their dollars on TV: Sam Balsara
Marketing Moments

Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023

Tesla vs Tesla: Elon Musk company sues Indian battery maker over name
Marketing Moments

Musk's Tesla is incorporated in Delaware, United States and has accused the Indian battery maker of using trade names 'Tesla....

Craft communication that cuts through digital clutter: Arnab Roy, Coca-Cola
Marketing Moments

At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India

Hope for advertisers: Modi 3.0's thin majority sparks talks of populist Budget
Marketing Moments

Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every....

Pitch CMO Summit tomorrow: All about unlocking meaningful growth for brands
Marketing Moments

Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty

'For a consumer, every interaction with a brand is an opportunity to experience it'
Marketing Moments

Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at....

Bajaj Allianz Life Insurance unveils new campaign with Shubman Gill
Marketing Moments

Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income