UPCOMING EVENTS
RECENT FAVOURITES
Pitch CMO Summit 2024: Upcoming edition to bring brand leaders together
Marketing Moments

The summit will be held on Thursday, March 21, 2024 in Mumbai

Microtek Unveils a New Logo for the Future of Energy Solutions"
BRAND JOURNEY

This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new....

Jio Cinema to launch a new plan on April 25
Marketing Moments

The digital platform has released two teasers on social media hinting at an ad-free plan

RIL Q4: News biz revenue up 25% driven by TV & digital ads
BRAND JOURNEY

The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the....

Google WPP tie-up: A sign of things to come?
Martech

This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the....

Doordarshan gets new logo
Marketing Moments

The revamped logo has a saffron-coloured look

Bandhan Life Unveils New Brand Identity: Ensuring "Bharat Ki Udaan, Bandhan Se"
BRAND JOURNEY

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

IPL’s Superbowl Moment: What the two sporting events can teach each other
Marketing Moments

Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to....

‘We have localised Japanese anime & made it relevant to kids in India’
BRAND JOURNEY

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’....

DD Purkayastha’s maiden book to be launched in New Delhi on April 24
BOOKS

The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi