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MIB mulling introduction of OTT, DTH regulation bill
Marketing Moments

The bill is likely to be addressed after next year's general elections

I feel valued at FCB and want to continue here: Rohit Ohri
BrandTalk

As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new....

MIB clarifies stand on ‘RLD’, tells BARC to share Respondent Level Data with broadcasters
Marketing Moments

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....

Scrolling up or down: Where is India's digital news business headed?
Marketing Moments

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from....

Ganesh Chaturthi 2023: How brands welcomed Bappa this year
Marketing Moments

Our pick of the best creatives in honour of the 'Vignaharata'

We're redefining ourselves for betterment of consumers: Dr Ashish Bajaj, Narayana Health
BrandTalk

Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing....

Video personalization will soon be a necessity for brands: Suvrat Bhooshan, Gan.ai
BrandTalk

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it....

Ad Nauseum: Are AI algorithms hurting ad performance?
Marketing Moments

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....

Brands and the beckoning call of India's Digital Public Goods
Marketing Moments

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that....

How will RLD impact channels: 'Picture will be clear once BARC shares guidelines'
Marketing Moments

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon