The ‘Kalyan Muhurat Bride: Celebrating Her’ campaign live across various platforms

“The wedding season is underway worldwide, providing every bride the opportunity to embrace her individuality at the “Kalyan Muhurat”. Just as every gem has a unique cut, this campaign celebrates everything that makes each bride special. A woman on her wedding day embodies a spectrum of emotions, and during such moments, the presence of a supportive friend becomes invaluable. This friend serves as an advocate, emotional support, cheerleader, and confidant,” stated a press release.

In the campaign, Katrina Kaif portrays the role of a close friend to a young bride about to embark on her marital journey with grace and happiness. Katrina's protective affection complements the bride's youthful exuberance. The campaign gently guides the audience through Katrina's subtle gestures to honour her friend's sense of individuality beyond societal expectations of traditional grace and panache. A wedding is also about embracing one's truest self and cherishing the moment, the release stated.

The “Kalyan Muhurat Bride: Celebrating Her” campaign is now live across various platforms, including television and social media. The featured jewellery pieces are available at all Kalyan Jewellers showrooms worldwide, offering brides and their friends or family members the opportunity to find designs that resonate with their personal stories and shared memories.

This campaign, according to the company, is an ode to the coveted wedding season in India that is reported by the Confederation of All India Traders (CAIT) to potentially rake in Rs 6 lakh crore (around $72 billion) in business from November 2024 through February 2025 on the back of nearly 48 lakh weddings. This heart-warming campaign highlights the special bond between a bride and her closest friends, emphasizing the joy, support, and shared memories that make weddings truly unforgettable.