Kenstar has announced actors Rajkummar Rao and Patralekhaa for its latest summer campaign "AC wali thandak, ab Kenstar coolers mein."

Sunil Jain, CEO - Kenstar, said on the announcement, “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”  

Neha Khullar, Head Of Marketing - Kenstar, added, “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”  

Speaking about the collaboration, actor Rajkummar Rao said, “I am thrilled to join the Kenstar family. Kenstar is a leader in the Coolers category and has constantly innovated to provide industry best cooling solutions to its customers. Coolers are the go to product for a vast majority of our country as the summer temperatures rise. I am excited to bring Kenstar’s message of effective cooling, and helping the brand connect with the real India.”  

Patralekhaa added, “It was truly exciting to work along side Raj to bring alive Kenstar Cooler’s message for the upcoming summer season. Kenstar’s coolers truly offer superior cooling, and unmatched styling that suits modern lifestyle of the new India.”