Prasar Bharati launches Creator’s Corner on DD News to empower digital content creators

Prasar Bharati has launched Creator’s Corner, a dedicated platform on DD News to showcase content created by digital creators from across the country.

Speaking at the launch, Union Minister Shri Ashwini Vaishnaw said that under the leadership of Prime Minister Narendra Modi, India has witnessed reforms across every sector over the past 11 years, with similar changes now taking shape within Prasar Bharati. He noted that 2026 will be a year of major reforms for Prasar Bharati, alongside a complete restructuring of the Ministry of Information and Broadcasting. These reforms, he said, will orient institutions such as Doordarshan and All India Radio towards greater industry participation, engagement with new-generation creators, and technology-driven processes. The launch of Creator’s Corner, he added, marks the first step in this reform journey. Referring to the WAVES platform launched last year, Vaishnaw highlighted its role in strengthening the creator economy by adding one crore youth, generating new employment opportunities, and contributing nearly Rs 5,000 crore to the ecosystem.

Addressing the event, Minister of State for Information and Broadcasting Dr. L. Murugan said the launch of Doordarshan’s Creator’s Corner is a significant step towards empowering India’s rapidly growing community of content creators, in line with the Prime Minister’s vision for the Orange Economy. He highlighted how creators from small towns and regions across the country are independently producing, editing, and sharing content, building sustainable livelihoods without the need for large studios. He noted that Doordarshan will now offer these creators a strong national and global platform, and congratulated the DD team on the initiative.

MIB Secretary Shri Sanjay Jaju said the initiative will help build a vibrant, responsible, and inclusive creator ecosystem by recognising creators not just as performers but as complete content makers. He added that Creator’s Corner, launching on DD News, will gradually expand across all Doordarshan channels, offering creators from diverse languages, regions, and genres a national platform. The dedicated prime-time slot, he said, will enable creators to reach wider audiences while enriching public broadcasting with diverse perspectives.

About Creator’s Corner

The initiative aims to promote the digital economy by encouraging the creation of quality content and expanding its reach through a partnership between Prasar Bharati and individual content creators.

Creator’s Corner will feature content across a wide range of themes, including news and current affairs, culture, travel, cuisine, art and literature, music and dance, health and wellness, education, science and technology, inspiring stories, environment and sustainable development, and entertainment.

The programme will be telecast on DD News at 7:00 PM from Monday to Friday, with a repeat telecast the following day at 9:30 AM. Each episode will feature four to six reels or videos covering diverse themes.

The initiative represents a mutually beneficial partnership, offering digital creators a credible platform and the extensive reach of Prasar Bharati/DD News to showcase their work, while enabling Prasar Bharati to curate innovative and diverse content that resonates with younger audiences.

Interested content creators can submit their content at ddnews.creatorscorner@gmail.com or contact +91 8130555806 to be part of the initiative.