Hit or Miss: The week in ads

This week’s advertising lineup is like a buffet—some bites are delicious, some are questionable, and a few leave you wondering, why did they even try? We’ve seen everything from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever. So, grab your popcorn (or a stress ball, depending on how these ads make you feel), and let’s dive into the hit and miss moments of the week!

Kurkure × Ching's Chinese

Kurkure’s latest ad brings together Sara Ali Khan and Ranveer Singh for a spicy Schezwan twist. The duo’s overthe-top antics match the brand’s playful tone, making the ad loud, fun, and full of masala. It’s a classic Kurkurestyle hit—bold, quirky, and packed with flavor, just like the snack!

Volvo × Subhodh Kerkar

Volvo’s ad featuring artist Subodh Kerkar takes a subtle yet powerful route. As he ignores a painting to admire nature’s real beauty, the brand seamlessly aligns with its sustainability ethos. The ad’s quiet storytelling and deep message make it a hit as its thought-provoking, and true to Volvo’s eco-conscious image.

Bingo Mad Angles' Ft. Raghu Ram

Bingo Mad Angles’ latest ad features Raghu Ram in his signature fiery avatar, but with a quirky twist. His exaggerated reactions to bold flavors match the snack’s punchy personality. It’s loud, dramatic, and full of masala —a hit for those who love chaos, but maybe a miss for the subtle crowd.

Limca × Triptii Dimri

Limca’s new ad starring Triptii Dimri is a refreshing blend of cool and carefree. With its signature zesty vibe, the ad captures Triptii embracing life’s light moments, perfectly syncing with Limca’s lime n’ lemoni essence. It’s a breezy, cheerful, and effortlessly charming hit ad.

Campus × Vikrant Massey

Campus’ ad featuring Vikrant Massey brings a mix of style and comfort, much like its footwear. With Vikrant’s relatable charm and effortless energy, the ad strikes the right chord with young consumers. It’s a hit as its simple, smart, and effectively showcases the brand’s blend of fashion and functionality.

Daily Objects on Zepto

DailyObjects’ Zepto ad highlights the thrill of instant gratification, making stylish accessories just a few taps away. With snappy visuals and a fast-paced vibe, it aligns perfectly with Zepto’s promise. A hit—quick, sleek, and seamlessly blending convenience with cool aesthetics.

Dream 11 cricket Ad

Dream11’s “Sab Cup Bhool Gaye?” ad plays on cricket nostalgia, reminding fans of forgotten tournaments amid ICC Tournament madness. With a playful, banter-filled execution, it taps into the passion of Indian cricket lovers. It’s a hit—clever, engaging, and perfectly timed for maximum relatability and recall.

Nivea Serums × Samantha Prabhu

Nivea’s ad featuring Samantha Ruth Prabhu exudes freshness and confidence. Showcasing her glowing skin and effortless charm, the ad reinforces Nivea’s care-first messaging. While visually appealing, it plays it safe—more predictable than groundbreaking. The execution is good but a miss for originality.

Maggi Atta Noodles Ad

Maggi Atta Noodles’ ad pushes the ‘healthy yet tasty’ narrative, but the execution feels a bit forced. While it tries to balance nostalgia with nutrition, it lacks the signature Maggi magic. A miss—not bad, but not as instantly comforting as classic Maggi ads.

Jio-bp 'International Quality Fuel For Everyone'

Jio-bp’s ad featuring Pankaj Tripathi blends reliability with sustainability, much like the brand’s positioning. His effortless storytelling makes the message engaging, but the ad itself feels more informative than memorable. A soft miss—strong presence, but lacking the punch to truly stick.

India Gate Basmati 'Only Top Class'

India Gate Basmati’s 'Only Top Class' ad featuring Amitabh Bachchan banks on his legendary presence to elevate the brand’s premium appeal. While his voice adds gravitas, the concept feels predictable. A soft miss—luxurious but missing a fresh, standout hook.