Bajaj Consumer Care increases ad spends in Q2 by 22% YoY to Rs 39cr
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Pitch Feature
Bajaj Consumer Care’s advertising and promotional spending in the September quarter has increased by 22 per cent year-on-year to Rs 38.9 crore, up from Rs 31.9 crore in the same quarter last year.
The company has also maintained this elevated spend sequentially, investing Rs 38.5 crore in the June quarter, underlining a consistent focus on visibility and market share expansion.
The higher marketing push came alongside strong financial performance. Profit before tax rose 33.6 per cent year-on-year to Rs 51.4 crore, while profit after tax increased 32.8 per cent to Rs 42.3 crore. Revenue from operations grew 15 per cent to Rs 265.3 crore compared to Rs 230.4 crore in the corresponding quarter of the previous year.
Total income for the quarter stood at Rs 273.1 crore, up 12.6 per cent from a year ago, while total expenses rose 8.7 per cent to Rs 221.7 crore. Sequentially, expenses dipped 3.2 per cent, helping sustain profitability despite the heavier advertising outlay.
For the first half of FY26, the company reported total income of Rs 547.6 crore, up 9.6 per cent from Rs 499.8 crore in the same period last year. Net profit for H1 stood at Rs 80.2 crore, compared to Rs 69.9 crore a year earlier, reflecting a 14.8 per cent rise.
