Bisleri International has announced its partnership with the inaugural GMR Rugby Premier League (RPL) as the Official Hydration Partner. This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, stated a press release.
Expressing his excitement on this association, Tushar Malhotra, Director of Sales & Marketing at Bisleri International Pvt. Ltd., said, “We’re thrilled to partner with GMR Rugby Premier League in its inaugural season — a tournament that distinguishes itself through both its bold vision and international impact. This collaboration is part of Bisleri’s broader sports marketing program, which now includes 56 active partnerships across various disciplines. Through this association, we’re proud to support some of the world’s top rugby athletes with our premium hydration solutions, while engaging global sports fans through compelling content and immersive experiences.”
Satyam Trivedi, CEO, GMR Sports, said, “We are delighted to welcome Bisleri International as our Official Hydration Partner. Hydration is essential for peak athletic performance, and Bisleri's reputation for premium quality aligns perfectly with our commitment to providing world-class facilities and experiences for our players and fans of rugby. We are excited about the innovative content and engagement opportunities this partnership brings."
The RPL is broadcast live on Jio Hotstar.