Ajay Devgn turns 55: A Singham-sized brand journey

Revisiting some of the memorable ads of Ajay Devgn on his birthday

by Team PITCH
Published - April 02, 2024
3 minutes To Read
Ajay Devgn turns 55: A Singham-sized brand journey

Even among the league of Khans in Bollywood, Ajay Devgn is one star who has experienced enduring stardom. A master at versatility, the Shaitaan actor is famous for keeping a low-key profile and is often admired for his calm demeanor. 

Like numerous stars in Bollywood, Ajay Devgn expanded his horizons into film production in 2000 by founding his own company, Devgn Films. In 2015, he leapt into the visual effects arena with the launch of NY VFXWAALA, a nod to his children, Nysa and Yug. Further diversifying his portfolio, he initiated the NY Cinemas multiplex chain, with ambitious plans to open more multiplexes across India.

In October 2016, the Singham star became the face of Andhra Pradesh, taking on the role of brand ambassador to boost the state's tourism and culture. His contributions to the film industry were recognized the same year when he was awarded the Padma Shri. 

According to reports, his net worth is around Rs 550 crore. Devgn has also made a significant mark in the advertising world having numerous brand associations like the famous Vimal Pan Masala ad, which has become synonymous with him. Known for his rugged masculinity, Devgn is popular among brands that are usually targeted at men. 

The actor turned 55 on April 2. Here are fewer ads and brand associations that Devgn has done in the past : 

Amul Comfy 

Devgn starred in this 2019 ad for Amul Comfy's ACI line of trunks and vests. 

Bagpiper 

Devgn immortalised the iconic line for the alcohol brand in 2006: "Khub jamega rang jab mil baithege teen yaar, aap, main aur Bagpiper."

Dr. Ortho

Joint care company Dr Ortho signed Devgn as their brand ambassador in Feb 2023. The actor went on to star in an ad campaign for the brand. 

Dabur Gluco Plus 

Devgn starred in a rib-tickling ad for the popular FMCG brand almost a decade ago.

Exxaro Tiles 

The tile brand launched a hilarious ad using all of Devgn's hit film names to describe the tiles. 

Hajmola

Devgan has been associated with Dabur's digestive tablet Hajmola since 2012. The actor has starred in many ads for the brand since then. 



KBZ Chips

The actor has starred in a series of ads for the chip brand. 

Pushp Masala

Devgn is the brand ambassador for Pushp Masala and has starred in multiple ads for the spice mix brand.

Tetmosol

Another one of Devgn's ads where the actor displayed his impeccable comedic prowess.

Vimal Pan Masala

Devgn's association with Vimal Pan Masala has been iconic for all the good and bad reasons. The much-memed "Vimal Bolo Zuban Kesari" has become synonymous with the actor. Recently, he even collaborated with superstars Shah Rukh Khan and Akshay Kumar for the brand, which created some controversy. 

Whirpool

Devgn collaborated with wife Kajol for Whirlpool ads after the brand jointly signed them as brand ambassadors in 2005. 

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