Leeford Healthcare names Tiger Shroff as its new brand ambassador

Leeford Healthcare Limited has announced Bollywood actor Tiger Shroff as the brand ambassador for its Orthopedic & Mobility Aids division, alongside the launch of a nationwide movement, ‘Fit Raho, Hit Raho’. The campaign seeks to redefine public perception of orthopedic and mobility aids, positioning them as essential lifestyle tools rather than post-surgical solutions.

With growing awareness around posture, mobility, and long-term joint health, the initiative addresses a crucial behavioural gap: most individuals only seek orthopedic support once discomfort becomes severe. ‘Fit Raho, Hit Raho’ encourages proactive usage—at the first signs of strain, during high physical activity, or as part of structured rehabilitation—to prevent escalation, manage early discomfort, and sustain mobility, while continuing to serve post-surgical needs.

The campaign will span digital films, in-store activations, clinician collaborations, workplace ergonomic drives, rural screening camps, physiotherapist training sessions, and awareness programs. Featured products include the Posture Corrector Belt, Knee Cap, and Abs Wrap (Tummy Trimmer).

Commenting on the partnership, Tiger Shroff said,"I am thrilled to collaborate with Leeford Healthcare for a campaign that encourages people to prioritise joint and posture health. Orthopedic and mobility aids aren’t just for post-surgery—they help manage strain, stabilise the body, and prevent injuries when used proactively. Anyone active, whether in daily life or fitness, should understand the importance of protecting their body and recovering correctly. I’m happy to support this awareness."

The campaign situates orthopedic supports within modern wellness, alongside gym gear, ergonomics, and preventive care. Tiger Shroff’s ethos of discipline, injury prevention, and mindful recovery aligns with the campaign’s message.

Neha Gupta, Director, Leeford Healthcare Ltd., added, "Across India, people are increasingly conscious of movement and joint health, yet most interventions happen too late. With ‘Fit Raho, Hit Raho’, we aim to shift this mindset from reactive to proactive care. Tiger Shroff’s approach to wellness mirrors this vision, helping make orthopedic supports a natural part of daily routines so people stay active, confident, and injury-free."

Sidhant Gupta, Director, Leeford Healthcare Limited, said, "Our strength lies in being both medically credible and accessible. Every product is developed with clinicians and physiotherapists to complement therapy and empower proactive use—whether for students, office workers, or athletes. Integrating these supports into daily routines helps prevent injuries, sustain movement, and aid recovery."

Established in 2023, Leeford’s Orthopedic & Mobility Aids division fills a critical market gap for affordable, accessible, clinically aligned supports. Currently offering 32 products including lumbar belts, posture correctors, cervical collars, knee caps, wrist supports, and sports recovery aids, the company plans to expand the portfolio to 50 products by FY 26–27. All products are manufactured at Leeford’s WHO-GMP and ISO-certified facility in Ludhiana.

Leeford’s portfolio reaches 12 lakh retail touchpoints nationwide, with orthopedic products in 1 lakh outlets. The company aims to double this reach to 2 lakh outlets by Q2 FY 26–27, alongside availability on major e-commerce platforms. To accelerate growth, Leeford plans to invest INR 200 crore over the next three years to expand the division, strengthen national distribution, and drive consumer education across retail and digital channels.

The campaign was conceptualized by Schbang, Mumbai, with production led by Hogarth. It positions orthopedic and mobility aids as everyday, accessible solutions that enhance mobility, reduce discomfort, and build long-term resilience.