Birla Opus Paints launches new campaign building on brand’s philosophy ‘Duniya Ko Rang Do’

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has launched its latest brand film. This is a warm narrative that captures how colour can bring families closer and make homes more enjoyable.

Rooted in the brand’s philosophy of ‘Duniya Ko Rang Do’, the film continues the journey of the much-loved Opus Boy, who once again brings alive the idea of transformation through colour. The film opens on a scene from everyday life where a family is gathered around the dining table, yet miles apart. Everyone’s engrossed in their own devices. Conversations replaced by scrolling, the warmth of togetherness somehow missing.

Seeing this, the Opus Boy steps in, adding a touch of colour that changes everything. The table comes alive with vibrant hues, mood lifts, and one by one screens are put away and eyes look up from their devices to find each other once again. What was a stagnant space, becomes warm and connected again.

The film beautifully reflects Birla Opus Paints’ belief that colour is not just about appearance. It shapes how we live, feel and connect within our homes. It has the quiet power to pull us back into the spaces that matter and with the people who matter because homes aren’t just about where we live, it’s where we truly connect.

Inderpreet Singh, Head – Marketing, Birla Opus Paints, said, “Through our new campaign, we wanted to capture a relatable situation within families today. We are more connected digitally than ever before, yet somehow more distant from the people in our homes. It’s easy to be seen together and yet not be connected. Through the film, we have shown how colour can bring that feeling of togetherness back into our homes. This reflects what Birla Opus Paints truly stands for, transforming not just spaces, but also bringing families together.”

Sachin Kamble, Chief Creative Officer, Leo India, said, “Rooted in the ‘Duniya Ko Rang Do’ philosophy, Birla Opus Paints has used a unique animation style to tell stories of transformation since 2024. The new campaign highlights how colour can cut through today’s distractions and bring families closer, celebrating togetherness and the beauty of shared moments.”