Kotak Securities Ltd launched its quirky ad campaign to promote its flagship pricing plan Trade Free Youth (TFY) through a country-wide digital ad campaign. The Trade Free Youth is a subscription plan that offers zero brokerage on all trades, be it delivery, intraday or F&O, for every individual under 30 years of age.
Kotak Securities now has a range of innovative plans with Trade Free, Trade Free Youth and Trade free Pro. Jaideep Hansraj, MD & CEO of Kotak Securities adds that “Kotak Securities started a revamp of its pricing and platform in 2021 and today I am proud to say that our Kotak Neo trading app combined with the power of our discount broking plans is a powerful combination for all investors and traders. We are continuously adding more firepower to our suite of offerings to realise our goal of being most investor and trader friendly brand in India”
The campaign is targeted to the younger generation and will be active across all major digital and social platforms like Google, Discovery, Facebook, Instagram and select OTT platforms.
"Increasingly, youth in the country are gravitating towards online trading and looking for platforms that will give them an edge through technology and research insights. With this in mind, we have been continuously working towards simplifying the entry into stock markets for the younger generation. From our conversations with the young investors, we also understood that brokerage is a big barrier and that is how Trade Free Youth was conceptualised. It is a new age plan that has very nominal subscription free and brokerage across segments is absolutely zero.
To further our efforts, we launched Kotak Neo Trading App that offers a completely new trading experience to our customers. 75%+ of our customer orders are now placed on Kotak Neo, making it the right time to take this unmatched combination of pricing and platform to customers via this #BroZero campaign”, says Iti Mehrotra, Chief Marketing Officer at Kotak Securities Ltd
Ever since the introduction of the Trade-Free Youth Plan, it has garnered significant attention through word-of-mouth, and we intend to enhance its reach through this campaign.
