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Gozoop has secured the creative media mandate for Haldiram’s upcoming quick-service restaurant (QSR) outlet in Nagpur. According to industry sources, the size of the account is estimated to be under Rs 10 crore. The agency will be responsible for crafting and executing the creative strategy tailored to the Nagpur market, marking a key regional win for Gozoop.
This development follows Haldiram’s last known national-level creative pitch held in 2022, where Contract Advertising, part of then Wunderman Thompson network which is now a part of VML, was appointed as the creative agency of record. That mandate spanned mainline and digital creative duties across retail, export, and QSR divisions nationwide.
Founded in 1937 in Bikaner, Haldiram’s is still owned and operated by members of the founding Agarwal family.
The brand today operates hundreds of restaurants, sweet shops, and QSR outlets across India, with a growing international footprint. As of 2025, the brand’s FMCG business offers over 400 SKUs and exports to over 80 countries.
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