Neeta Nair STORY
Neeta Nair

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On The Move
Welspun India appoints ^ a t o m network as...

^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency....

By Neeta Nair

On The Move
Byju’s-owned Aakash calls for creative pitch

Five agencies are believed to be participating in the pitch

By Neeta Nair

On The Move
'We have our business targets in APAC, and they always...

OMG's APAC CEO Tony Harradine discusses team expectations, APAC's significant role in recent business wins, and additional topic

By Neeta Nair

On The Move
Cricket contributed to 85% of the total sports industry revenue:...

Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the....

By Neeta Nair

On The Move
Pallavi Chakravarti of DDB Mudra moves on

Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu

By Neeta Nair

On The Move
Dentsu's Gurjot Shah Singh joins GroupM's Essence

Singh was earlier Executive Vice President, Media, at Isobar India

By Neeta Nair

On The Move
Creative kickbacks: Marketers enforce checks but corruption rampant

Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from....

By Neeta Nair

On The Move
Creative kickbacks: The undisclosed details

Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?

By Neeta Nair

On The Move
Karan Kumar, ex-CMO of DLF, joins ART Fertility Clinics as...

Kumar moved out of DLF three months ago

By Neeta Nair

On The Move
VMLY&R India is here to stay: Global CEO Jon Cook

In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares....

By Neeta Nair

On The Move
Seeing an excess of ‘Save The World’ creatives at Cannes...

In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent....

By Neeta Nair

On The Move
Per Pedersen & the art of ‘killing your darlings’

The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat....

By Neeta Nair

On The Move
Independent agency ^atom is now part of by The Network

At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom....

By Neeta Nair

On The Move
Atom wins creative communication mandate of Mahindra’s Krish-e

The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming....

By Neeta Nair

On The Move
#breakingone4m: Saurabh Varma’s Wondrlab acquires Amit Akali’s agency, What’s Your...

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab....

By Neeta Nair