Marico Limited has launched its latest brand campaign for Kaya products, a skincare brand with 22 years of dermatological expertise in Indian skin, with its new positioning: “Kaya – Science That Sets You Free.” Through a four-part film series, the campaign showcases the role Kaya plays in the lives of its consumers.
Each film in the campaign is anchored in an everyday, relatable moment – working out, winding down at the end of the day, a casual catchup with a friend, or relaxing by the beach – where a common skincare concern appears unannounced: acne, pigmentation, dullness, or early signs of sun damage.
With 'Science That Sets You Free’, Kaya aims to bring ease and confidence back into the skincare journey. This campaign, launched on digital platforms Meta and Google, is a step forward in making high-performance skincare accessible and approachable for everyone
.jpg)
