The ‘Live Limitless’ campaign conceptualised and executed by McCann Worldgroup, takes a supernatural approach to create engagement
The campaign highlights the limitless opportunity that comes with UNLMTD through the story of a vampire - the creature with a limitless life, who wakes up after a 100 years only to realise that his empty house needs to be set up from scratch. The story unfurls with the creature’s urgent need to fully furnish his house in one go and the challenges he faces in doing so without overspending .
Ajith Karimpana, CEO and Founder, House of Kieraya (HoK) said, “For UNLMTD’s first campaign, it was imperative that the creative direction we took reflected the uniqueness of what the brand has to offer. Just as UNLMTD is the first offering of its kind in the furniture subscription market, we wanted an extraordinary campaign to set the tone and kick things off. It was a pleasure to partner with McCann; they delivered the campaign exactly how we had expected by making an interesting and engaging ad film. We hope this campaign resonates with our audiences as much as it did with us, and we look forward to seeing the response to it.”
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