Gargi Brings Back Mithila Palkar as Brand Ambassador for 2026

Fashion jewellery brand Gargi by P N Gadgil & Sons has renewed its association with actor and influencer Mithila Palkar, continuing her role as brand ambassador through 2026. The decision builds on a partnership that began last year and has since moved beyond short-term campaign work into what the brand describes as a values-led collaboration. For Gargi, Mithila’s relatability and authentic public persona have helped reinforce the brand’s appeal among younger buyers while staying connected to its traditional customer base. As co-founder Aditya Modak puts it mid-conversation, “We’re not repeating a face we’re reinforcing belief. Mithila truly embodies the Gargi spirit.”

The collaboration, which initially started as a marketing exercise, has evolved into a reflection of what the brand sees as the modern Indian jewellery consumer  confident, culturally rooted yet comfortable with contemporary style. Modak adds in the same breath that “customers see themselves in Mithila’s campaigns confident, grounded and making modern choices without letting go of tradition,” explaining why Gargi chose continuity over replacement at a time when celebrity partnerships rotate quickly.

As the brand moves into an active growth phase, with plans to expand its company-owned stores and shop-in-shop counters across new markets, consistency has become a business necessity. Having a recognisable and trusted face becomes crucial when entering unfamiliar territories, and Mithila’s wide appeal across age groups and social segments makes her the right fit for this phase, according to Gargi’s leadership. Her enthusiastic engagement with fans and strong digital presence are also expected to amplify the brand’s expanding reach in tier-2 and metro markets alike.

From Mithila’s perspective, the partnership feels less transactional and more personal. Midway through the launch communication, she shared, “It’s rare to find a brand partnership that feels this natural and meaningful. Gargi stands for being yourself while staying true to your roots something I believe in deeply.” Reflecting on her experience with the brand over the past year, she added that continuing the journey in 2026 “isn’t just an endorsement, it’s about belonging to a brand whose goals align with mine.”

Since her onboarding in late 2024, Gargi has reported higher brand recognition and growing customer engagement, particularly among urban working women and young professionals. The partnership has helped position the brand as one that understands the evolving tastes of Indian women  blending everyday wearability with a respect for heritage designs. Backed by nearly 200 years of the P N Gadgil & Sons legacy and a market capitalisation exceeding ?1,100 crore, Gargi has steadily built a retail footprint across Maharashtra in Pune, Mumbai, Thane, and Nashik, followed by a wider PAN-India expansion. Mithila’s national popularity has proven useful in supporting this broader growth strategy.As the brand steps into 2026, renewing the partnership sends a clear message: Gargi is choosing long-term brand consistency over one-off endorsements. This continuation isn’t about fresh campaigns alone; it’s about strengthening an association that has already helped define the brand’s personality in an increasingly crowded fashion jewellery market.