Tata AIG, a general insurance company, has released its latest campaign, "Expect the Expected," featuring actor-director duo Ranbir Kapoor and Rohit Shetty. The film is directed by Razneesh Ghai. It’s a full funnel campaign, created and executed by Martech network, Wondrlab.  

“This campaign is based on the brand’s ability to deliver on its promises in their entirety. Our campaign uses the humorous analogy of expecting the expected when it comes to tropes in a Rohit Shetty film and equates it to the similar certainty and expectedness from Tata AIG’s Health Insurance, where claims are expected to be complete as promised,” the brand said in a release.

Amit Akali, Co-founder & Chief Creative Officer, Wondrlab, says “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG's comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”

Riaan Rodrigues, Sr. Vice President – Digital Business & Marketing at TATA AIG, expressed enthusiasm about the campaign, stating, “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”