Pernod Ricard India increases advertising spend to Rs 8,641.6 crore in FY25

Pernod Ricard India significantly increased its advertising expenditure to ?8,641.6 crore in fiscal year 2025, reflecting a strategic emphasis on marketing as a key driver of brand growth. The higher spend aligns with the company’s efforts to enhance visibility across key portfolios and deepen engagement with expanding consumer segments.

The uptick in investment was directed toward a mix of traditional and digital channels, including television, outdoor, and online platforms. By broadening its media footprint, the company aimed to reinforce brand recall and support product launches and seasonal campaigns  particularly in a competitive spirits market where visibility often correlates directly with purchase behaviour.

Alongside advertising, Pernod Ricard India maintained a focus on consumer-centric activations and experiential marketing, recognising the growing importance of immersive brand experiences in driving loyalty and differentiation. These efforts are designed to engage consumers beyond conventional ads, creating meaningful moments that resonate with diverse audiences.

The increased marketing outlay also underscores Pernod Ricard India’s commitment to sustaining long-term growth, even amid fluctuating market dynamics. By investing in strategic communication and multichannel engagement, the company is positioning itself to capture share in both urban and emerging markets where demand for premium and contemporary spirits continues to rise.

Overall, the rise in advertising investment in FY25 marks Pernod Ricard India’s proactive approach to strengthening brand relevance in a rapidly evolving consumer landscape, balancing short-term campaign visibility with longer-term brand building.