Prasanth Kumar shares WPP Media's AI-led vision in internal mail

Prasanth Kumar, CEO of GroupM South Asia, in an internal mail to colleagues, shared insights into the transformation of GroupM’s brand identity to WPP Media. He highlighted that this move is part of a broader strategic shift aimed at unifying WPP’s media capabilities under one globally recognizable name. According to him, the rebranding aligns with the company's long-term vision of creating a more integrated and agile media offering for clients across markets.

“I'm writing to share exciting news and most likely you have already heard and read about it - GroupM has officially become WPP Media. This is an exciting evolution for our business. It reflects the growing demand from marketers for joined-up, end-to-end services across WPP and it's part of our strategy to win in a future we believe will be fundamentally reshaped by Al”, PK said in an internal mail.

“Our new name reflects our commitment to operating as a unified company, to radical collaboration and integration across WPP and with our clients and partners, and creating the industry's most advanced platform for integrated and personalized media delivery services", he added.

On May 29, WPP launched a new AI-powered media entity, WPP Media, in a strategic rebranding and integration move that marked a pivotal shift in how advertising and media services are delivered in the AI era.

The announcement signified the end of the GroupM name and ushered in a new chapter with a more streamlined and technologically advanced structure.

Replacing GroupM as WPP’s media arm, WPP Media consolidated the company’s media, data, and production capabilities to offer end-to-end creative personalization at scale. With this transformation, WPP Media will manage over $60 billion in annual media investment, supporting more than 75% of the world’s top advertisers across 80+ global markets.