Google has integrated its latest AI model-Gemini-into the Search Ads platform to enhance advertising performance.

If you have a website URL, Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords through a chat-based experience.

This integration aims to make it easier to create ad campaigns and help ads connect better with what people are searching for online as search behaviour evolves, says Shashi Thakur, Vice President and General Manager of Google Ads.

Originally introduced during the Google Marketing Live event in May, the beta version of the tool will be first accessible to English-language advertisers in the U.S. and U.K. The global rollout for the tool is set to commence in the coming weeks, with plans for additional language support in the coming months, says Thakur in a blog post on Tuesday.

Early tests have shown that advertisers using this tool can construct higher-quality search campaigns with reduced effort, resulting in increased ad-strength scores – a metric assessing ad copy's relevance, quality, and diversity. Advertisers can now review and approve assets, including images, prior to campaign activation.

According to Google's data, small businesses leveraging the conversational experience are 42% more likely to launch Search campaigns with "Good" or "Excellent" Ad Strength. This holds significance as higher Ad Strength correlates strongly with increased conversions, explains Thakur.

To maintain transparency, all images generated with Google Ads' generative AI, including the conversational experience, will be visibly marked using SynthID, an invisible watermarking technique. These images will also include open standard metadata indicating their AI-generated origin, assures the company.

Advertisers can approve assets — including images — before the campaign goes live.

With this tool created by Google DeepMind, users can embed a digital watermark directly into AI-generated images or audio they create. This watermark is imperceptible to humans, but detectable for identification.