Prior to this, he was Group Head-Supply Operations at Xaxis Alok Kapase has joined Madison Media as Account Director-digital buying, as per his Linkedin update. Prior to this, Kapase was Group Head-Supply Operations at Xaxis, which he joined in 2016. He has over eight years of experience in web and mobile advertising industry, gaming, business development & account management. His area of expertise include programmatic strategy, display, mobile, private market place, DMP, RTB(Real Time Bidding) Specifications, Integrations, Revenue Optimization, Ad Operations, Sales Force, Strategic Account Management, People Management, Client Servicing, Online Media Technology – DSPs/Ad Networks and Data Analytics. Kapase has earlier been associated with companies like Audience Science, PubMatic, Vserv and Vmax.