Nafisa Shaheen STORY
Marketing Moments
Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again,....

By Nafisa Shaheen

Marketing Moments
Pandemic and resilience in the PR industry

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined....

By Nafisa Shaheen

Marketing Moments
'We have been bringing avenues of entertainment to consumers in...

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their....

By Nafisa Shaheen

Marketing Moments
'Need to connect with customers on a human level is...

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian....

By Nafisa Shaheen

Marketing Moments
Being agile, staying connected & adapting to tech is the...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically,....

By Nafisa Shaheen

Marketing Moments
'Difficult times have given an opportunity to evolve, upgrade &...

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive....

By Nafisa Shaheen

Marketing Moments
Urban Company's #WearASmile campaign will add missing human element of...

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon....

By Nafisa Shaheen

Marketing Moments
‘PhonePe saw 925 mn transactions with 50% increase in user...

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform....

By Nafisa Shaheen

Marketing Moments
Property platforms must remain relevant & engage with consumers: Prasun...

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected....

By Nafisa Shaheen

Marketing Moments
'Panasonic has adopted omnichannel strategy to cater to consumers across...

Brands are focussing more on emotions to engage with audience now, says....

By Nafisa Shaheen

Marketing Moments
Online retail has seen the best recovery rate: Ayushman Chiranewala,...

Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive....

By Nafisa Shaheen

Marketing Moments
Direct communication by brands has taken centre stage in the...

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head....

By Nafisa Shaheen

Marketing Moments
‘Being authentic, genuine & truthful is the mantra to remain...

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications....

By Nafisa Shaheen

Marketing Moments
How consistency has taken the centre stage in brand communications

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in....

By Nafisa Shaheen

Marketing Moments
Digital-?rst behaviour is here to stay as consumers shift their...

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce....

By Nafisa Shaheen