Network Advertising wins creative mandate for Bajaj Consumer Care brands

Network Advertising has secured the creative mandate for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla, and Gulabjal brands following a multi-agency pitch.

Under this mandate, the agency will spearhead strategy and creative communication across major mass-media platforms, including TV, Print, and OOH.

Sharing his thoughts on the win, Vinod Nair, Managing Director, Network Advertising, said, “This is an exciting and sharply defined strategic task. We are partnering with Bajaj at a time when they’re looking to establish a strong challenger position in mature categories with deeply entrenched consumer preferences. Our approach will be anchored in cultural insight, clear brand framing, and distinctive storytelling to ensure these brands stand out meaningfully in crowded spaces.”

Commenting on the collaboration, Sanath R Pulikkal, CMO, Bajaj Consumer Care Ltd., said, “What impressed us most about Network Advertising’s pitch was their energy, camaraderie, and, above all, their fresh and unconventional thinking. Coconut and Amla oils are extremely competitive and highly penetrated categories, and we needed a partner who could challenge the norms. We believe Network’s strategic depth and creative clarity will help us build a stronger presence for our brands.”