Dentsu names Rohit Potphode as Managing Partner– Sports, Gaming, Esports, Live Experiences

Dentsu has appointed Rohit Potphode as Managing Partner – Sports, Gaming, Esports & Live Experiences, to scale its Sports and Entertainment practice in India.

Reporting to Yosuke Murai, Head of India, dentsu Sports & Entertainment, Rohit will lead strategies that connect brands with audiences and deliver measurable business outcomes.

With over 20 years of experience, Rohit has been an integral part of marquee properties including the Indian Premier League, Indian Super League, Coke Studio, Lakmé Fashion Week, International Premier Tennis League and the Global e-Cricket Premier League. His leadership portfolio spans IMG, Viacom, Disney’s A&E Network, Ten Sports, Nimbus Sport, Star, JestSynthesys and Times Network.

At dentsu, Rohit will lead sports consulting, sponsorship investments, IP development, content creation, and fanfirst experiences, helping brands move beyond traditional sponsorships to achieve deeper cultural relevance and measurable results.

Harsha Razdan, CEO, South Asia, dentsu said, “Sports and entertainment unite people and shape culture. In India, the passion is electric. Stadiums roar, gamers compete like warriors, and fans live every moment intensely. Rohit’s expertise will turn this energy into experiences that play bigger, think bolder, and make every partnership count.”

Yosuke Murai added, “India is a market where culture and commerce collide at unprecedented scale. With Rohit joining our team, we are positioned to harness this energy across sports, gaming, and live experiences. By blending Japan’s decades of expertise with India’s unique cultural landscape, we can create partnerships and experiences that don’t just reach audiences - they shape how they engage, connect, and consume content.”

Rohit Potphode commented, “Joining dentsu at this moment of expansion is truly exciting. India’s diverse culture and vibrant audiences provide the perfect canvas to innovate at the intersection of sports, gaming and live entertainment. I am excited to create experiences that engage deeply, inspire action and generate meaningful value for brands and partners, blending dentsu’s global scale with India’s cultural richness.”