BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Khushnooma Kapadia, VP Marketing; South Asia at Marriott International, on how the latest brand campaign blends celebrity authenticity, tech-enabled experiences, and cultural storytelling
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Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection
Sheena Kapoor, Head – Marketing, Corp Comm & CSR, ICICI Lombard, talks about the perception of insurance as a low involvement category and how the...
Geetanjali Chugh Kothari, CMO of Generali Central Life Insurance, speaks on the refreshed brand identity and how the insurer is betting on trust, technology, and...
Ragini Hariharan, Marketing Director - Beauty & Personal Care at Himalaya Wellness, shares how Himalaya is blending tradition, science, and digital storytelling to stay relevant...
Puneet Gupta, Senior Executive VP and Business Head for Digital Business & Marketing at Nuvama Wealth shares how AI and customer-centric innovation are reshaping financial...
In this edition of Pitch BrandTalk, Prasun Kumar, CMO of Magicbricks, explains how the brand blends technology, hyperlocal strategy, & emotional storytelling to build trust...
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
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In this edition of e4m Do Good Series, Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce, KRBL, talks about the brand’s...
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Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe