Advertising stalwart Usha Bhandarkar passes away

The advertising world mourns the loss of Usha Bhandarkar, a celebrated figure whose contributions had a lasting influence on India’s creative and brand communications landscape. Bhandarkar’s career was marked by bold ideas, strategic vision and a commitment to excellence that helped shape some of the most memorable work in the industry.

Known for her leadership and creative insight, Bhandarkar played a pivotal role in elevating the standards of advertising and branding, inspiring colleagues and young professionals alike. Her work reflected not only a deep understanding of consumer behaviour but also a unique ability to blend art with strategy — a combination that set her apart as a pioneer.

Throughout her tenure, she earned respect for her mentorship and guidance, nurturing talent and encouraging creativity that pushed boundaries. Her legacy includes both iconic campaigns and the many industry leaders she influenced, leaving a rich imprint on Indian advertising.

Peers remember her not only for her professional accomplishments but also for her generosity, integrity and passion for storytelling. Bhandarkar’s commitment to her craft and her role in fostering a vibrant creative culture will be remembered as a defining part of her legacy.

As the industry reflects on her impact, tributes continue to pour in from colleagues, clients and admirers who recall her as an inspiration and leader. Her contributions helped shape the evolution of modern Indian advertising and set a benchmark for creative excellence.