Priyanka Vishnoi appointed Head of Marketing at Liberty Shoes
Prior to this, Priyanka Vishnoi served as Senior Brand Lead at VLCC
On The Move
Priyanka Vishnoi has been appointed Head of Marketing at Liberty Shoes Ltd. She announced her new role through a LinkedIn post, stating, “I’m happy to share that I’m starting a new position as Head Marketing | Driving Brand, Retail & Digital Growth at Liberty Shoes Ltd.”
In her new role, Vishnoi will be responsible for shaping Liberty Shoes’ brand strategy and positioning, and driving the annual marketing roadmap. She will lead integrated marketing campaigns aimed at strengthening brand preference and increasing retail footfalls, while also overseeing the Group’s PR and CSR initiatives.
Before joining Liberty Shoes, Vishnoi served as Senior Brand Lead at VLCC, where she led pan-India marketing strategies encompassing ATL, BTL and digital initiatives, including campaigns for new clinic launches.
A seasoned marketing professional with over a decade of experience, Vishnoi brings strong expertise in integrated marketing and brand leadership across leading consumer brands. Her strengths include end-to-end brand launches, multi-channel campaign management, and delivering measurable growth in highly competitive markets.
