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The 14th edition of e4m Neons OOH Awards was held on Thursday, May 8 at a star-studded award ceremony in Mumbai. The awards ceremony was a grand celebration that brought together some of the most influential and creative minds from the Out-of-Home (OOH) advertising ecosystem across India. Industry leaders, marketing professionals, agency heads, and brand strategists gathered under one roof to recognise and celebrate outstanding achievements in the OOH space.
The big awards of the night were bagged by Madison OOH and Cathay Pacific. While Madison OOH was awarded the ‘OOH Media Agency of the Year’ honour, Cathay Pacific took home the title of ‘OOH Advertiser of the Year’ at the e4m NEONS OOH Awards 2025. The ‘OOH Campaign of the year’ was awarded to Takeoff Takeover. This award-winning Cathay Pacific’s OOH campaign by Publicis OOH combined innovation and wit to deliver real-time messages that engage and captivate travellers.
Among the other key winners of the awards night were Publicis OOH, GroupM OOH Solutions, Dentsu Posterscope, Laqshya Media Limited, Aditya Birla Capital and Pulse (DS Foods).
Coming to the medal tally, Madison OOH took home 32 metals for their outstanding work and innovation, including 9 gold metals, 12 silver and 11 bronze metals across categories. Cathay Pacific took home 8 metals, including 5 golds and 3 silver metals across categories.
Among the top winning agencies, Publicis OOH bagged 26 metals including 9 gold metals, 8 silver and 9 bronze metals across categories, GroupM OOH Solutions won 24 metals including 3 golds, 11 silver and 10 bronze metals, Dentsu Posterscope took home 10 metals including 1 gold, 4 silver and 5 bronze metals while Laqshya Media Limited bagged 9 metals in total including 2 golds, 2 solver and 5 bronze metals in different categories. Meanwhile, the brands that won big include Pulse (DS Foods), which bagged 5 metals including 3 golds and 2 silver metals and Aditya Birla Capital, which won 6 metals, including 2 golds, 2 silver and 2 bronze metals across categories.
The e4m Neons OOH Awards recognised and celebrated the exceptional work in the OOH advertising ecosystem and honoured creative excellence in the out-of-home advertising realm. With a focus on innovation, strategy, and measurable impact, the awards celebrated brands and agencies for their impressive and path-breaking work, content, excellence and creativity. The awards recognised exceptional work across 8 prime categories, which were further divided into various sub-categories.
The spectacular awards night served as a dynamic platform for networking, knowledge exchange, and the celebration of innovation in outdoor advertising. This year, the jury chair of e4m Neons OOH Awards 2025 was Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products. The other jury members were some of the prominent names from the media world, including industry leaders and seasoned professionals.
Here's the complete list of winners:
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